While he may still be best known for his turns at the helm of Jane's andPorno for Pyros, Farrell went multidisciplinary decades ago. As a wholehearted early adopter of dance music, his forays into blending electronic beats and performance art with a little rock swagger long predated later hipster dance-rock crossover trends.
So nothing about his event Thursday night in Miami would or should have surprised longtime Farrell-watchers -- except maybe that it wasn't quite that weird. It was against the sprawling backdrop of Art Basel Miami Beach that Farrell chose to fete his latest venture with manager/business partner Garrett Chau, Precision Guided Musicians.
Born from Farrell mishearing a friend who was talking about smart bombs ("precision guided musicians"), the organization hopes to spur on the creation of smart bombs of music and art in a mission of spreading world peace and parties. That means, in concrete terms, a nationwide search for a new up-and-coming artist, who will receive a grant, a series of gallery shows and the opportunity to design the organization's visual aesthetic.
It also means, for music lovers, a series of new destination events. Precision Guided Musicians is also a series of worldwide parties, the largest so far planned withCoachellafounder Paul Tollett and set for next summer in Southern California.
The kick-off event was decidedly more modest and in line with Farrell's desire to grow the project organically. Rather than glitzy South Beach, he chose to hit midtown Miami venue Bardot, a shabby-chic venue at the border on the city's Wynwood warehouse arts district.
His appearance here was billed alongside vixenish wife Etty -- who sported an enviable set of platform pink stilettos -- as a performance by"PerryEtty vs. DJ Chris Cox."Even if what that meant in practical terms was unclear, the 200-capacity venue was crammed with celeb-watchers by the show's slated 11PM start time. Of course, though, this was Miami, which meant that Farrell ambled towards the decks with Cox fashionably late, shortly before midnight.
The set would eventually morph into more of a live performance, featuring two new PerryEtty tracks. Mostly, it was a relentlessly high-energy DJ set with Farrell improvising across the top, and pop art stills and videos playing on a screen behind them. He and Cox went hard out of the gate, choosing an opening track that sampled Beethoven's Fifth and launched into hard bass and high BPMs.
It felt more like Miami's annual Winter Music Conference, which made it a shame that there was physically no room to dance. Some revelers managed anyways, pushing into a small space in front of the DJ booth to fist-pump as Farrell vocally riffed. Over one disco-house track he went vaguely mystical, singing things like"take my hand;"another time he turned a call of"Happy Hanukkah"into a long, atonal chant of the word"happy."
So no, this was not a staid art event. But in Farrell's mission for Precision Guided Musicians of luring people in with, first, a raging party, it was a wildly successful debut.
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