According toGibson, the youngsters faced difficulty naming themselves, and decided to sell their naming rights to fund their career. The result? The group will now be known as the BuyStock.net Band, after an investment website snapped up the PR opportunity.
It might not be catchy, but it solved an issue they faced while looking to record their debut.
"We're a new band that needs cash to record our first album. It's as simple as that,"explained singer and guitarist Ben Adley."We've written a lot of songs and we want to record them in a quality studio and to do that takes cash."
He added,"Initially we didn't take the idea seriously but later realized it was brilliant. Sports stadiums do it, why not a band?"
While their new title might give fans a confusing set of online search results, it's certainly an original way to raise money in a competitive music industry. And with their income covered, the band want to give their forthcoming album away for free.
CEO of BuyStock.net Tim Jakobs claims to be excited by the unlikely transaction."I think it's a fantastic idea and a clever way for the band to fund their passion. We're thrilled to be a part of it. I look forward to a long relationship."
Their first single, 'For You,' is available for free download now atBuyStock.net.
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